• Hi. I'm Joe.
  • Portfolio.
    • Art & Experimental.
    • Cartoons.
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  • Contact.

DeSetto.com

Official site of Joseph DeSetto. Since 1994.

  • Hi. I'm Joe.
  • Portfolio.
    • Art & Experimental.
    • Cartoons.
    • Words.
    • UI/UX.
  • Contact.

The Business of Design is a book published by Cengage Learning (formally Delmar Thomson). BoD teaches introductory business topics to designers and design students. It has been adopted by a number of university programs in the US and Canada and is available as a trade paperback or Amazon Kindle edition.

The print edition of The Business of Design includes a DVD of interviews I conducted in New York, San Francisco, Reno and Charlotte with principals of leading creative agencies and in-house creative departments, including Ralph Lauren, Method, and Publicis Riney.

Watch selected interviews here.

The Business of Design was my second book, following Flash MX: Rich Media for the Web (Out of Print, Pearson Prentice Hall, 2002). Flash MX: Rich Media was used in university design and digital media programs. The book sold over 5000 copies were sold in 7 countries.

 

Kindle Edition. $4.99 or free for Prime Members.
Paperback Edition. Prices set by publisher.
(usually $30 to $55)

Copyright 1994-2019 Joseph DeSetto. All Rights Reserved.